Make the most of your holiday property with Stay Northumbria
With both local and national expertise and support, you'll get the best of both worlds
Here in Northumberland, we have passionate, knowledgeable property specialists who can support you in getting your property ready to let. We're also part of the Original Cottages family, which means that you get additional benefits from our central team of experts. From pricing to marketing to property grading, we can ensure that your property is set up for a successful season, year after year.
"The refurbishment of my holiday home had been majorly delayed by the lockdown and there was a significant chance that I would miss the summer season completely. However, with Annabel’s support, hard work and enthusiasm, it was actually launched to the holiday market within just 36 hours of being ready and then went on to achieve an incredible 7 full weeks of summer bookings in the first few days of going live. My thanks go to Annabel and her team for such a speedy response!"
Homeowner Feedback, July 2020
A little more about us
We have a fantastic team of local, friendly and knowledgeable staff.
We provide efficient, effective and friendly customer service from our office based in Alnwick, providing guests with information about our properties and using our extensive local knowledge to help them find the perfect property for their needs.
Whether you are a new or existing holiday homeowner, our staff can offer friendly and honest advice, coupled with specific industry know-how. Our local staff can provide a fantastic level of service, from marketing, through to finance and even property management.
Having a strong knowledge of the local area, with many of the staff members having lived in the region most of their lives is one of our unique selling points. We are extremely passionate about our county and the properties we add to our portfolio. We are constantly on the lookout for more fantastic properties that our guests will fall in love with. From seaside cottages, rural idylls, modern holiday apartments and everything in between, we have the know-how to market your property.
We pride ourselves on our excellent customer service, and many of our customers come back to us year after year, and many of our homeowners have stayed with us for many years.
In addition to our Northumberland office team, we offer additional telephone and website support in the evenings and on Sundays.
Our response to Coronavirus (Covid-19)
From the start of the pandemic, we have been focused on supporting our homeowners, guests and staff
Sending clear, regular communications
In a world with so many unknowns, we have cut through the noise to give our homeowners clear, regular and informed communications about the situation, what it means to them, how we’re adapting, and what they need to do to adapt.
Keeping safety our top priority
Our local teams have been equipped with all of the PPE necessary to continue visiting and servicing properties safely . Our photography teams have also adapted photoshoots, making them 'contact-free'.
Being there, whenever needed
We have made sure that we’re always available on the end of a phone or email, and the feedback from our homeowners has been fantastic – we, and they feel like our relationships have only strengthened during this time.
With holiday bookings now on the up, we are helping both new and existing homeowners to make their properties safe and ready for visitors. We understand our holidaymakers’ needs and are advising our owners on how to optimise their property – from facilities, to pricing – to achieve their booking potential.
Homeowner feedback we received during the pandemic:
We're part of one big family
Stay Northumbria is a local brand with national exposure.
We have a local office based in Alnwick, but Stay Northumbria is also one of a family of local brands in The Original Cottage Company, a business established in 1992 by Richard and Leslie Ellis.
The Original Cottage Company runs its national brand from its offices in Reepham in Norfolk and provides a variety of specialist services for its local brands.
Being part of the Original Cottages family means we benefit from a unique standing. The knowledge and expertise of the local team is complemented by specialist industry knowledge.
We benefit from:
- A sales support line operating from 8am-8pm Monday to Saturday, and 10am-6pm on Sunday.
- Specialist online marketing including pay per click, search engine optimisation, affiliate marketing, website development and customer relationship management.
- IT development.
- National business insights.
Please watch our short Original Cottages video to learn more about the huge benefits of holiday letting with us:
Meet our sister - Northumbria Byways
Our closest sister brand in the Original Cottages Family is Northumbria Byways – also operating from our office in Alnwick.
Having joined forces in May 2019 we now have over 200 properties in our portfolio, stretching from the Scottish Border, down into Tyne and Wear and across into Cumbria.
Both Stay Northumbria and Northumbria Byways are managed and run by one Truly Local Northumbrian team.Northumbria Byways Website
Why choose Stay Northumbria?
An experienced and friendly local team who live locally, as well as a centralised team of specialists.
A welcoming, local office.
Free advice with no obligation.
A high level of loyal holidaymakers who come back year after year.
A comprehensive website linked to our booking system allowing for online reservation and payment.
Personally tailored property management services, arranged to suit you.
An online management area allowing you to monitor and access a range of information, including bookings, financial statements and guest feedback. You can also block out dates on your calendar for owner use or maintenance 24/7.
We will visit your property with no obligation and let you know how much you could earn.
Competitive commission rates of 10% in your first year if we are your sole agent, moving to 18% in year two, with no sign up-fee (we only start making money when you do).
On the 28th of each month, you will receive a monthly settlement of deposits and balances paid by guests within that month. You will also receive a monthly statement providing details of outgoings and payments to you.
Leading digital marketing throughout the website.
Advertising on a variety of additional websites including Airbnb, Homeaway, Snaptrip, and our national agency, The Original Cottage Company.
Effective targeted online and offline marketing activity.
High quality professional grade photography for each property.
A strong, interactive social media following across Facebook, Twitter and Instagram.
National and regional marketing.
Marketing for Success
We love marketing almost as much as we love holiday properties
Our primary objective is to maximise the revenue potential of your holiday home. To achieve this we employ our extensive and targeted marketing programme:
Our website is the most powerful and important tool we have to promote Stay Northumbria and our fantastic properties. Our website is ‘responsive’ which means it’s appearance changes to best fit the device on which it is being viewed. We invest in ‘pay per click’ advertising to ensure that our position on Google is good and we work hard to ensure that we are always adding relevant information to our site, which creates a good user experience and also improves our ‘organic’ search engine performance. We also market all our properties on our group website, www.originalcottages.co.uk
Our social media audience is constantly growing and evolving as we actively seek to talk to our customers on a personal level to build both awareness of our brand and strengthen relationships we have with our customers.
We regularly communicate with our customers with personalised, targeted emailing, featuring properties, events and special offers.
With an interactive and ever-growing audience on Facebook, Twitter and Instagram, our regular and varied social media posts ensure Stay Northumbria is a brand known far and wide, and helps drive bookings for your property. We utilise a mix of engaging “lifestyle” content with property-focused posts updating followers about new properties and special offers. We also regularly run paid advertising campaigns across targeted networks to ensure the maximum number of bookings for you.
Advertising and PR
We place carefully timed advertisements in local press and selected national magazines and papers.
We work with PR specialists, journalists and high profile bloggers to gain our cottages as much coverage as possible. We also work closely with local tourism agencies and a number of UK and overseas affiliates.
In addition to our own websites, we pay to list your properties on 20+ affiliate websites, both in the UK and elsewhere in the EU, casting the net further still.
These include: Airbnb, Booking.com, Snaptrip, Holiday Lettings and HomeAway.
Holiday properties as an investment
Staycations are experiencing a huge surge in demand and given the nature of UK self-catering breaks appealing to those looking for safe, environmentally friendly, cost-effective holidays, this is set to continue for some time to come.
Our experienced Property Recruiters frequently work with homeowners to help them select, furnish, manage and let their property, optimising their return on investment. Here is a summary of how we can help:
We can visit properties with you.
We can provide helpful feedback on the ‘letability’ of a property given its location and amenities.
We can offer practical advice on simple steps to improve the ROI of the property (e.g. interior design).
We can generate property proposals with rental rates and income.
We can support with the practical running of the holiday let, taking away any ongoing hassle.
Hassle-free property management
If you live outside of Northumberland, its very likely that you won't have the time, resources, or even the inclination, to manage your holiday home on a day to day basis.
That's where the Stay Northumbria Management team step in.
We have a number of properties on our portfolio with absentee owners living as far away as Alabama USA, Gozo, Singapore, France, London and other locations around the UK, so the team is well experienced to cover all the eventualities of managing a holiday home investment like yours.
Whether you would just like someone to do the weekly change overs, laundry, and set ups for guests arrivals. Or whether you need someone to take on the full property management for you including maintenance, gardening, and organising things like window cleans, oil deliveries etc etc, we can provide a full or part service to meet your needs.
Wherever possible we use local trades people to fulfil regular and one-off services. Provide all of the administration of arranging trades works, invoice payments etc. and provide monthly or quarterly reports so that you have all the relevant information about how your property is being managed.
We can provide welcome packs at our managed properties which include coffee, milk, sugar, Northumbrian tea and biscuits, a bathroom welcome pack and a kitchen welcome pack including cleaning equipment. Properties will also have flyers and leaflets for local attractions.
We can also cater the welcome pack to your requirements, so any additional supplies you would like included, please let our team know.
As well as providing you with effective marketing and booking management, plus first class customer service for you and your guests, we offer a few other little perks just for you!
10% Original Cottages discount
As we are part of the Original Cottages group, our homeowners enjoy a 10% discount off their own holidays.
With over 5,000 Original Cottages properties to choose from, you too could enjoy exploring the UK for less.
Exclusive discounts from our partners
We’ve teamed up with a range of local and national companies to ensure that you are rewarded with some seriously great offers and discounts.
Find out more by requesting a Homeowner Information Pack today.
How to join our family
If you’re interested in letting with us our knowledgeable and friendly team members are on hand to advise and support you through the simple 3-step process.
Ready to learn more? Request a FREE Homeowner Information Pack:
To request more information about letting your property with us, or if you have any questions, simply complete the form below and we will be in contact with you very shortly.